Blouin Artinfo now offers engaging branded content from articles and events to custom applications and video that allow us to connect brand advertisers with our affluent audience of cultural tastemakers. This cross-platform approach yields both exciting and fresh content while offering real-time results for the advertiser.
Challenge: Create a quirky, intriguing program that will have a big impact, gain mass brand awareness, but will stay true to Hendrick’s brand qualities.
Challenge: De Beers, The Jeweller of Light, creates timeless treasure that reveals and celebrates natural beauty. The goal was to generate a custom program that not only aligned and promoted brand awareness but was organic to the content of our digital platform.
Challenge: Deliver a compelling campaign and partnership ideas to engage our audience with what the Land Rover brand represents. Land Rover desired a custom solution that provided authentic positioning for the brand.